Drive360 / CRM
Drive360 CRM Available nowThe follow-up machine, standalone.
Most leads die because nobody called back. Drive360 CRM works every lead from internet lead to sold — a Home list that ranks who needs you next, every touch on one timeline, follow-up plans that fire on their own, texting and calling from your store's number, and an AI agent that reaches every new internet lead within minutes, day or night. Built inside a working dealership, now sold on its own. No DMS required.
$299/month, with a 14-day free trial. Texting, calling, and the AI agent are built in, with no add-on modules to buy; usage is billed as you go. No per-seat charges.
Nobody falls through the cracks.
Leads in from everywhere
Your website and lead partners post straight in, and lead providers that send ADF email deliver to your store's private intake address. Google Ads lead forms, customers texting your number and send-a-friend referral links create leads too, and tracked links and QR codes for your ads and signs tag each lead with where it came from. Bring your old book in from a spreadsheet. A returning customer lands on their existing card, and a merge tool cleans up any doubles.
One list: who needs you next
Home ranks every lead by what needs attention first — brand-new leads, then customers waiting on a reply or callback, then tasks due, then today's appointments. Clickable counters, filters, saved views, a search of your whole book, and a side panel to work a lead without leaving the list. It all works in a phone's browser, no app to install.
One history per customer
Every text, call, email, status change, note and decision lands on one timeline that can't be edited after the fact, so anyone can pick up a lead cold. An unread badge and an email go out the moment a customer writes back, managers can be emailed when a new lead sits untouched too long (the clock follows store hours), and each person picks which other alerts they get.
Follow-up that fires itself
Work plans start on a new lead, a status, a tag or an appointment. They create call, text and email tasks, send automatic texts during open hours to customers who haven't opted out — even birthday texts — and can be set to stop the moment the customer texts back or uploads a document. One click installs a ready-made BHPH playbook: 13 plans and 46 text templates from a working dealership, all editable.
Text, call & email — built in
Text from the lead's page on the store's number, never a personal cell: replies thread in, opt-outs are honored, and photos, scheduled texts and walk-around video links are a click away. Click-to-call rings your phone, then the customer, who sees the dealership's number — and the call is recorded and logged. During open hours, a customer who calls back rings their own salesperson first, then your main line. Email replies come back to the lead.
An AI agent on every new internet lead
Switch it on and the AI agent texts every new website, text-in and emailed lead within minutes, day or night, then works toward a finished application, documents and a visit — up to the daily AI budget you set in Settings. Follow-ups stay between 8 AM and 8 PM and inside your open hours. Leads who opt out of texts (or reply STOP) get email instead. If you allow it, it books appointments into real open times on your schedule.
Taught your store's answers, with guardrails
Give it your own Q&A (a 50-answer starter pack to begin), house instructions and topics to avoid. It replies in the customer's language and knows your current lot when your inventory comes from a Standard or Custom Drive360 website. Its rules forbid quoting payments, rates or approvals, and it's told never to ask for a social, birth date or bank details by text — the secure application link handles those. It hands the lead to your team with a task and an email when a person is needed. Every AI text is marked 🤖 in your team's view, and you can pause it on any lead.
Appointments, booked and reminded
Book a visit from the lead's page or text a self-booking link. Customers get your confirmation and up to four reminder texts, and can reply YES or NO. No-shows mark themselves, and the Schedule screen keeps an honest show/no-show scoreboard you can export.
Paperwork the customer finishes
Text secure links so the customer can complete and e-sign the full application, photograph their ID, pay stubs and proof of residence, and type in their references — all from their phone. Uploads tick the stips checklist, and a finished checklist moves the deal to Docs Submitted. Co-signers get their own links, and one button switches applicant and co-signer. The links can even carry your own web address.
Desk and score the deal
Built for Buy Here Pay Here: desk the deal on the lead — price, down, trade and payoff, tax, term, payment and payment-to-income — picking the car from your lot when your inventory comes from a Standard or Custom Drive360 website. Then score the customer and the whole deal 0–100 with an A–E grade, a plain-English “why” and weights you tune. Salespeople never see a score.
Decisions and compliance checks
Record approve, condition or decline with the score snapshot. Approved, Conditioned and Rejected can only come from a decision, and declines print an adverse-action notice with your reasons filled in. Every applicant and co-signer is checked automatically against the Treasury sanctions (OFAC) list and for identity-theft red flags; a hit needs a written note to clear, and never blocks the deal. The notice wording and screening thresholds are yours to review with your compliance advisor.
Security that's on by default
Two-factor sign-in is required for every user out of the box — a texted code or an authenticator app — and sign-ins last 12 hours. Socials, birth dates, documents and call recordings are encrypted; full socials show only to admins, managers and underwriters, and every unmask is logged. Beyond the app's own checks, the database itself keeps your records walled off from every other dealership.
Built for a real team
Five roles — admin, manager, underwriter, verifier and salesperson — with teammates invited by email. Salespeople see only their own leads. Optional round robin hands out new leads in strict turns, skipping days off, and an unworked lead can go “up for grabs” to the first salesperson who claims it. Set your own stages from Internet Lead to Sold, and run more than one lot from one account.
Reports that answer questions
Month-to-date sales against your goal, the lead-to-sale funnel, speed to first contact, close rate and cost per sale by source, team activity, referral results, and what the AI agent did. Pick 7, 30 or 90 days and export to CSV. Reports are for admins and managers.
Better with Drive360, fine without
With Drive360 Voice, the caller's lead card pops up when they ring, every call lands on the timeline with its transcript and recording, and one sign-in opens both. Drive360 DMS (launching December 2026) takes a whole deal file with one click — nothing goes over unless a person sends it. No other Drive360 product? Everything works the same.
One plan. $299 a month. The whole CRM.
One flat plan for your dealership, plus usage for texts and call minutes. No per-seat pricing. 14-day free trial.
- Leads in
- Leads from your website, partners, ADF email and Google Ads lead forms
- Text-ins, referral links and spreadsheet import
- QR codes and tracked links that tag every lead's source
- Working them
- Home list ranked by who needs you next
- One permanent timeline per customer
- Work plans, plus a one-click playbook of 13 plans and 46 text templates
- Texting and click-to-call from your store's number, with call recording
- Email from the lead page — replies come back to the CRM
- AI agent on every new internet lead, with guardrails
- Appointments with self-booking and reminder texts
- Closing the deal
- Application with e-signature, document upload, references and co-signers
- Deal desking, customer and deal scoring, decisions and a printable adverse-action notice
- Automatic OFAC and Red Flags screening on every applicant
- Running the store
- Reports with goal tracking and CSV export
- Five roles, round robin and up-for-grabs
- Two-factor sign-in on by default, plus encrypted customer data
What's extra: only usage. Texting, calling with recording, and the AI agent are built into every account — no add-on modules to buy. Texts you send and connected call minutes are billed as usage on top of the monthly price, and the AI agent works within a daily budget your admin sets in Settings. Every new dealership starts with a 14-day free trial, no card needed, and there are no per-seat charges.
The short answers.
Do I need the Drive360 DMS to use the CRM?
No — the CRM is fully standalone. Applications, underwriting, decisions and paperwork all happen right in the CRM. When Drive360 DMS launches in December 2026, the two connect: open the CRM from the DMS without a second sign-in, and push a deal — application, history, co-signer, decision and scores — to the DMS with one click. Nothing goes to the DMS unless a person sends it.
How do my leads get into it?
Lots of doors, all automatic. Your website form and lead partners post straight in, each with its own key (Drive360 websites are ready for it; another site's developer wires it up). Lead providers that send ADF email deliver to your store's private intake address. Google Ads lead forms post in too. A customer who texts your number for the first time becomes a lead. Referral links, tracked marketing links and QR codes tag each lead with its source. And you can import a spreadsheet of your old book or type in a walk-in.
What does the AI agent actually do?
When you switch it on, it texts every new website, text-in and emailed lead within minutes — any hour — and works toward a finished application, then documents, then a visit, up to the daily AI budget you set in Settings. Follow-ups stay between 8 AM and 8 PM and inside your open hours, and leads who opt out of texts (or reply STOP) get email instead. It answers from your own Q&A and house instructions, replies in the customer's language, and knows your lot when your inventory comes from a Standard or Custom Drive360 website. Its rules forbid quoting payments, rates or approvals, and it's told never to ask for a social, birth date or bank details by text. When a customer wants a person or asks something only your team can answer, it hands the lead over with a task and an email. Tell it once whether you do title pawns and it handles those customers right. If you allow it, it books appointments into real open times. Every AI text is marked 🤖 in your team's view, and you can pause it on any lead.
Can it text and call my leads?
Yes, from your dealership's own number — never a salesperson's cell. Two-way texting with photos, PDFs, video links and scheduled texts. Click-to-call rings your phone first, then dials the customer, who sees the store's number. Calls are recorded and play back on the lead's page (on by default and kept 90 days unless you change it — check your state's rules on telling customers). During open hours, customers who call back ring their own salesperson first, then your main line. We set up your store's texting number and handle the carrier registration with you. Texting and calling come with every account; texts and connected call minutes are billed as usage. Email from the lead page goes out under your name and your dealership's, and replies come back into the CRM.
What happens to credit applications?
The customer completes and e-signs the full application on their phone from a link you text — including two years of address and job history — and it lives on their card. Socials, birth dates and documents are encrypted, and full socials show only to admins, managers and underwriters, with every unmask logged. Underwriting happens right in the CRM: customer and deal scoring, the decision, and a printed adverse-action notice for declines (its wording is yours to review with your compliance advisor). Scores are visible only to admins, managers and underwriters, never to salespeople. If you run the Drive360 DMS, a person pushes the deal over; nothing is sent automatically.
Does it help with the FTC Safeguards Rule?
It's built to support your Safeguards program. Two-factor sign-in is required for every user by default (a texted code or an authenticator app), sign-ins expire after 12 hours, and turning two-factor off requires an admin to tick a box acknowledging the risk (the change is logged). Socials, birth dates, documents and call recordings are encrypted, and the database itself keeps your records walled off from every other dealership. Your overall Safeguards program is still yours to run with your compliance advisor.
How fast can we be up and running?
Setting up your account and inviting your team by email is quick. Your website gets its own key and your ADF lead providers get your intake address, and one click installs a ready-made BHPH follow-up playbook — 13 plans and 46 text templates — you edit to taste. Texting and calling need your store's number: we set it up and handle the carrier registration with you, and the rest of the CRM works while that clears. Hit “Get started” and a real person walks you through it.
Stop losing leads to silence.
$299/month. Built by a dealer who needed it to work. 14-day free trial.
Questions first? sales@drive360.io